How to build an efficient digital platform for a large organisation?
An effective platform is a tool adopted by the entire organization.
Your challengeUnifying all departments through one communication
The growing number of relatively autonomous departments always leads to a high degree of complexity in overall coordination. In order to reduce this gap between departments, general message and client, a unification of departments can reduce internal friction.
Communication that is validated by all guarantees consistency in the general message conveyed.
Need to centralize efforts
The marketing/communication team centralize all efforts on the same platform, to avoid duplication and better support the different departments of the company.
Unify departments
Each department can communicate as it wishes, the marketing/communication team delegates access and coordinates the overall identity of the organisation.
Manage multiple sites
Departments within the same company have different objectives. In order to guarantee their “brands”, sites may offer different types of services : training, eshop, fundraising, …
Manage everyone's visibility
Each department can reach its own audience with its own message, while respecting the general guidelines of the organisation (Tone of voice, brandguide…).
Some teams do not dare to produce content because they are unfamiliar with a Content Management System.
Our findingsThe increasing complexity of needs is a real problem within organisations.
Many separate teams are expected to manage the company’s communication; their creative and editorial freedom is different, and not always internally structured. This poses a real danger to the very identity of the company. The lack of a unified message can impact the brand.
The management of many websites in parallel can become chaotic: difficulty to quickly adapt the content / in connection with the news, departure of the person responsible for one of the sites and lack of follow-up, … so many easily avoidable risks.
Keep an eye on the complex history of websites: separate hosting, limited or lost access to some sites, outdated tools and lack of updates. It often happens that the visual identity is no longer respected from one site to another, and that the messages disseminated do not reflect the brand at all. A quick adaptation is necessary in this case.
Concrete examples of the complexity of a large organisation
Major events to be managed (global/European): the complexity of the infrastructure does not always allow for rapid adaptation. Example: an organisation with 55 websites spread over a dozen suppliers and agencies, … sometimes obsolete, sometimes hacked, … etc.
Amongst some twenty departments, one client has a legal obligation to keep separate domain names, following joint management with other external associations. This requires unified and transparent management for speed of execution.
Internal politics and power within the organization; some departments of another client take precedence over others, and monopolize budgets/time/resources to produce content. Inconsistency and frustration are on the menu, leading to a real disinterest from other departments. Loss of notoriety, lack of dissemination of information on certain sectors of the organization because of this lack of flexibility. Impact on the target audience.
Our solutionHow Minotaure will help you
Participative workshops
Each department can be heard and listened to in workshops of up to 50 people at the same time.
A multi-site approach
A single back office application that manages all of the organization’s sites (advanced role management, …).
Taking in account third parties
Email marketing, CRM, payment platform (Stripe, PayPal, …). Minotaure allows seamless integration with third parties.
A scalable framework
About twenty content modules exist for the needs of the organization.Custom modules can be created on demand.
Integration of in-house tools
Minotaure allows the development of interfaces in the company’s website for training, jobs, events, donations…
Maximizing the use of communication tools
Content management involves monitoring, creation, distribution and management. Minotaure frees up time to focus on communication tasks.
Our new website allows us to be more in line with the new consumption habits of our public. An institution like the ORW with artists from all over the world who are our first ambassadors, must offer a modern and visually "sexy" interface. It is an essential business card abroad.
Elise Poskin
Tous à pied
The workshops were a great collective and participative experience for the team. Supervised but very interactive, they helped us greatly to start identifying our target audiences while allowing us to reproduce and continue the exercise even after the website was launched.
Alix Marchal
AESGP
We would like to thank Spade for helping us redesign our site and bringing it up to date!
